This past weekend I was treated to a wonderful evening of custom bikes, beer, and benevolence as hundreds of people swarmed into the Rhinegeist Brewery to partake in the 1st annual GarageBrewed Motorcycle Show.
Jumping out of the taxi I was greeted with nearly sixty degree weather and throngs of people were loitering around. The smell of food trucks and two-stroke exhaust hung in the air. At that point the pang of not riding since November suddenly hit me. Oh well, time to go inside and check this place out.
Climbing a few flights of stairs I spilled out into the main room along with several hundred other people. This party was in full swing. The beer taps where pretty much open non-stop serving names like Truth, Cougar, and Dad. Open warehouse space and giant beer making equipment make for a striking backdrop as the bikes were displayed on large pieces of raised plywood and quarter barrels of beer.
It was very cool to see this potpourri of different folks walking around, excitingly engaging the builders, and hearing the stories that each bike held. It felt a like an art gallery opening, but instead of paintings, wine, and designer clothes, it was replaced with beer, flannel, and leather jackets. From Hipsters to HOG members I think just about every riding demographic was covered. It was also clear that there were several non-bikers in the crowd which was one of the goals of the show; to engage non-riders and riders alike.
The diversity in the crowd wasn't the only diverse thing going on, as the bikes on display really did run the gamut. From bikes like M&M Customs HolyMoly, to a 1938 Indian, to even a Bimota V-Due! I never thought I would see one of those in person and I've been to a lot of bike shows.
Having the opportunity to help sponsor this event was pretty awesome. We like to try and be involved with grassroots events whenever possible and it was clear in talking with Tim Burke from the Cincy Cafe Racers Club (organizer) that they had their ducks in a row. The biggest question with any new event is: how many people will show? And will they find it interesting enough to come back next year? I think the answer was a resounding yes.
For me, I was very pleased to see so many young people. Not just the audience, but builders too. As the median age of motorcycle riders continues to creep upward, the motorcycle industry looks for ways to reinvent itself and connect with younger consumers. More events like this might be one way to do that. Big thanks to Tim Burke and his army of volunteers and the rest of the sponsors: Rev-It Clothing, Workshop Hero, DEI, and DimeCity Cycles. I am already looking forward to next year!
For some amazing photography far better than my sucktastic cell phone, please visit our friends over at Cincinnati Street Style